Advan (b. Advan Matthew Satriopandu, Surabaya, 1988) just graduated from Curtin University of Technology on Commerce Degree last year, but then decided to follow his natural calling, working as full time photographer in Australia and Indonesia concentrating in fashion and beauty – and now he’s residing in Jakarta. “I can’t live in a box, I have to run wild and free and create something with the instinct that comes amongst.”

“I got my first camera and lens in Christmas 2008 and been shooting rapidly a while in midyear 2009. In Australia, I started going to modeling agency to be the photographer for their comp cards; basically doing it until I became the associate photographer of one of the agency. Then it leads me to designer campaign, catalogs, and tearsheets.”

Advan seeks for perfections, he admits that he is deeply fond for structures and orders. It is intrinsically appearing in his whole work, every piece is done meticulously and balanced, there is no piece that is better than the other – all pieces are in the same place.

Coming from a robust music and art family who taught him to play piano and sing, Advan admits that classical music has always fueled his photography. “I’m inspired a lot with classical music – piano specifically, the tempos, the beats, the rhythms, and the keys. In piano, beats are like shutter speed, the faster it is, bolder it gets. And when I do piano or mezzo piano then it will be a sentimental and delicate. Not to mention the type of the song like Nocturne (music inspired by night), Prelude (short piece of music), Serenade (music to give honor), and Etude (music that bears the complexity that demand structure). All of these are relatable to the mood of photos I’m producing.”

then he adds, “I am also inspired with authenticity, woman beauty, and old masters of painting. Generally all classics.”

To name a few, Advan has worked with Toni&Guy hairdressing, PAC Cosmetic, Martha Tilaar, Sapto Djojokartiko for Bazaar Fashion Concerto 2010, Andreas Odang for Clara Revival Night Lights 2011, Linoseta (Paris), Pou’Belle by Yaneshya Kaban, Little Gracie by Ebony Harding, EMMU by Ade S. Bono, OnTour by Alicia Sorgiovanni, Carly Hunter, Anoushka, Miss Erica and FashionWA.

He also has photographed for magazines like Ben Trovato Exclusive, Dmoda (Italia), Marie Claire, Nylon, Men’s Folio, Grazia, CLARA, Dewi, Beauty and Hair, Fashion X-Press magazine, The Western Australian Newspaper – and also has been featured in Vogue Italia – PhotoVogue ( and Yahoo7 (Australia).

He has also attended exhibitions, e.g: Chris Huzzard and Perth City Council’s Perth Fashion Photographers Exhibition (2010), and Advan Matthew for Martha Tilaar Bridal Photo Exhibition (2011).

If you have a “mission” you think would be perfect for Advan, email us.


_Location: Jakarta, Indonesia (Available for long distance & project calling) • Advan’s updates   _HIRE_



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