Ali (b. Ali Akbar, Jakarta, 1974) started his career in advertising agencies, he has worked with Leo Burnett and Ogilvy before decided to settled his purpose in life for being a full-time photographer. “The hardest part in crossing over from Art Director to Photographer it’s probably, more of a challenge of shifting my own point of view. As an art director I focused on the big idea while now as a photographer I concentrate on the executional idea. I have a tendency to look back at the big idea to analyze my execution.”
But still that doesn’t stop him from exploring a new creativity adventure of photography. “After six years working in commercial industry, I felt that it was the right time for me to push my creativity even further. Many considerations prompted my decision; faster work pace gives me more time to enjoy live and experiencing the bless of meeting many interesting people.”
Ali admits that being working in advertising before doing photography has shaped him into multi-faceted visionary when developing a project. “The mentor I have respected the most was Yasmin Ahmad. She taught me a lot of things during my tenure as an art director at Leo Burnett Kuala Lumpur a couple years back. She told me to open up for influences from outside the industry, taught me to observe real people, people we have yet discover, to try seeing the world from inside their shoes. Try to understand them and find a way to relate to them.”
To name a few, Ali has worked with Speedo, Muji, Nikea, Kiehl’s, Wrigley, Batik Semar, Djarum, WWF, Western Union, ICB Bumiputera, Takeda Group, Orang Tua Group, XL Axiata, plus many more.
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