Eunike (b. Eunike Kristanti Nugroho, Semarang, 1981) went to Universitas Sebelas Maret Solo to study Visual Communication Design, and has worked in several advertising agencies in Jakarta like Hakuhodo and Bintang Pratama, before she finally settled down in Yogyakarta doing things that she loves the most; gardening, photography and yes of course, drawing.
When she was a child, papers and pencil were the only sedatives that worked to calm her “hyperactivity”. In drawing mode, her world shrinks into two dimensional surface. “I remember I was in second grade, and our family went to church, and I sneaked out to play around in the backyard, a wide open scape of grass and trees.. So I play hide and seek and hunt with lizards, dragonflies, grasshoppers, ladybugs and other friends that I met there. Haha!
My mom was pretty overwhelmed with my escaping behavior that time, so the next church days she and my sister gave me papers and told me to sit nice and still in church, and draw. Just so I can focus on something. It worked.
Since then, I couldn’t stop drawing.” — (Writer’s note: Good move, Eunike’s mom. Glad you did that.)
These days for Eunike, drawing is not an interest or hobby, it’s a reflex. It’s something her hands would start doing every time her mind is occupied. To support her drawing, Eunike uses her passion for traveling, diving, landscape photography & gardening as her source of references – not to mention her previous experiences in advertising agency.
“As someone who has worked in (advertising) agencies, I have learnt how to see perspectives from many dimensions, not only from mine, which is good – it helps me a lot in dealing with my current projects. I learn how to see what client wants, and at some cases, read the situation when there are hidden agendas or conflicts between agencies and clients. I learn about who the brands talk to, the target market’s insight, the culture and trends that is going on – all of those becoming my ingredients when I start to draw something for clients or brands.”
To name a few, Eunike has been working with BNI, Danone Aqua, Ultrajaya, Fres & Natural, Hers Protex, Kodomo, Kehati + Coca Cola Foundation, National Geographic Indonesia, Gelanggang Samudera Ancol + Terangi, Japan International Cooperation Agency (JICA), and Semarang School of Autism (SAS).
If you have a “mission” you think would be perfect for Eunike, email us.
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